The Dream Share Project

A Dream Shared by Will Bruce

One thing I think would be pretty sweet is if we could somehow combine
the idea of a venue/social outreach program with green energy. Like,
shouldn't all those things be related? The target market would be
super-green-conscious consumers.

So we say, we're a green energy company that makes social outreach an
explicit part of our business model.. we believe you don't just want
to be green, you want to do even more. And, we make it super easy for
people to get involved:

A lot of green energy companies basically sell their power to
traditional energy companies as a product that can be offered to
green-conscious consumers. So what if we start doing that, and then
as we expand, we try to offer new ways of becoming involved in green
energy, even for people who can't afford to switch right away. For
example, imagine if you could go into Whole Foods and buy a gift card
for someone that represents a portion of their energy bill that has
been made green.

PLUS, we dedicate a significant portion of our revenue to supporting
green-related social outreach programs, perhaps even creating our own
organization to engage volunteers and hook them up with opportunities.
Our product would have a double edge over the competition.

I wonder if it would be possible, with this model, to become a
non-profit energy company. Unheard of. But green energy is
associated with upper-income brackets.. there might be enough
financial support from this demographic to launch the idea, and then
aggressively expand/research to open the market to lower income
consumers. Being a non-profit opens up tons of funding/research
opportunities that a traditional company would not have access to,
such as partnerships with university programs and support from
charitable trusts.

I wonder if your energy bill could be tax-deductible. !!

what do you think?